Animation & Art Direction for Betfair Exchange.

“British acting legend Clive Owen is seen in a series of situations using real-life analogies to help demystify the betting world and explain how bettors have more ways to win on the Betfair Exchange.”

Whilst working at Leo Burnett I designed and animated the overlay graphics, start and end frames for their new Betfair Exchange Campaign featuring Clive Owen.

The diamond graphics were based on the famous Betfair arrows, with different layers of opacity and gradient to give them a more cinematic feel, overlapping and intersecting them showed the nature of ‘Exchange’ in a simple graphical way.

These designs were then used as templates for all other agencies, for both still and motion.