Art Direction, Animation & Graphic Design for Danone.

The launch of a new yogurt smoothie from Danone.

The brief was to appeal to millennials, with a playful nature whilst still highlighting naturality and goodness.  The packs have different designs and stories, drawn and told by real young people, describing the feeling they get when drinking a Yoothie. I decided to take inspiration from these (sometimes bizarre) stories and bring them to life using papercraft. 

We collaborated with paper artist Hattie Newman, and also created fun stop motion animations for social posts and animated 6 sheets.

This was my first Art direction project, not only did I concept, art direct and design this campaign, I also animated it and rolled it out to many other formats single-handedly.

(In-depth Case Study available upon request)